Brand Identity / Naming / Strategy
2022
A Venture and Media Flywheel
A Venture and Media Flywheel
Info
The parent company to Hyper and Product Hunt, Prologue brings together tech investments and leading media brands. We worked with Prologue to come up with its name, brand strategy, copywriting and an eloquent identity that scales to represent the diverse companies that are a part of it.
A sophisticated statement embracing the refined expression of print
Solution
A bold and iconic word-mark with slight stroke weight contrast hints at serifs while omitting them, creating a balance that feels like it belongs in both print and digital spaces.
The symbolic logo-mark represents the inflection point of fundamental elements coming together to represent a combined, illustrious vision. It tells the story of what’s possible when companies come together to enable each other.
The symbolic logo-mark represents the inflection point of fundamental elements coming together to represent a combined, illustrious vision. It tells the story of what’s possible when companies come together to enable each other.
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The dichotomy of two contrasting typefaces, Founders Grotesk and Nantes balances efficacy and ornate expression. Combining the visual language of print and the thoughtful composition of type found within it, the two typefaces work together to capture Prologue’s unique narrative.
Naming
We’ve worked with the Product Hunt and Hyper team to name their parent company. The word “prologue” hints at introductions, new beginnings, and a fresh start. It suggests incoming action and sends a signal that the peak of the story is yet to unfold.
