Opinionated

Software

‍

Expressive

Brands

‍

Daybreak is an independent design studio focused on creating exceptional products and lasting brands. We are a collective of artisans using the mastery of our craft as tools to create compelling vessels for change.

Jordi Hays

"A Class

CEO at Party Round

Of Their Own"

Craft

We see every detail as an opportunity to create artifacts of the utmost quality. Deep intentionality and thoughtful care is the foundation of our work.

Expression

We embrace visual expression as a powerful language. Just as words carry emotion, our work captures environments and the relationships that exist within them.

Longevity

Being remembered in the moment is simple. We are in the pursuit to create relics. To live in the hallmarks of the greats, where time has no influence on relevance.

Culture

We see isolation as ignorance. Our team exists alongside the world’s fast moving culture, understanding its passage and creating new avenues.

Software with a soul

We believe that great product experiences are designed with a clear intent and sharp focus on what it aims to solve. The experiences we craft here are designed with care and deliberation. They have personality, spark our imagination, are simple to understand and a joy to use.

Product Design

Vision

Roadmapping

User Testing

Brands that shape culture

Achieving visual novelty is easy but connecting with your audience requires a deep understanding of culture. Underneath the expression and novelty of our brands, you’ll find thoughtful strategy and execution.

Positioning

Naming

Tone & Voice

Visual Identity