Brand Identity / Strategy / Copywriting
2022
Collecting crypto art and culture
Collecting crypto art and culture
Info
When Curated approached us for their new identity with one of the most impressive NFT collections in the industry, the technical fluency and aesthetic taste of the founders was immediately apparent.
The new Curated identity balances organic with methodical, vibrancy with clarity, and expression with representation. Their identity doesn’t demand attention–they already have it.
The new Curated identity balances organic with methodical, vibrancy with clarity, and expression with representation. Their identity doesn’t demand attention–they already have it.
Building a top 0.1% NFT collection
A fund by Todd Goldberg and Andrew Jiang.
With over $43M raised from the top crypto investors and creators, Curated already holds one of the most iconic collections.
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Creating a cryptonative brand with culture at its core
A digitally-native introspection into the new era of art
Inspired by on-chain generated art, such as the Autoglyphs, we created our own generated pattern to represent the Curated ethos. Fusing organic movements and abstractions of unicode characters we express the technical nature of NFTs alongside the boundless possibilities they offer.
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Dynamic Applications
This Curated brand has a fluid and adaptable visual range. When showcasing their collection, Curated’s unique textures and typography can be applied as a supporting element to allow the art to shine. However, the vibrant accent color and bold logo can also be intentionally used to garner attention when standing on it’s own.
A launch designed for the community
Telling the Curated story
As part of their official launch on Twitter, we created a 40 second teaser video with custom made music showcasing their new brand and site.
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