With a strong belief that current social media platforms draws us further apart, CLYX aims to bring friends closer together. We worked with CLYX to create a pre-launch site that highlighted the problem space while also creating hype.
Our solution was an engaging, lighthearted quiz that tells you the type of friend you are when it comes to hanging out with friends. We leveraged CLYX’s goals by showcasing how CLYX can build stronger relationships with your friends.
Using fun stickers we asked viewers various questions that goes through the whole journey of making plans with friends. Each question has an answer that would later define their final personality and character.
The adventurer is that friend with “crackhead energy”, doing things that always keeps things fun and interesting. Usually the loud person in the group, the adventurer is always down for something new.
The clueless one is that one friend who doesn’t know what happened in the groupchat, a complete klutz, somehow late to every everything and never knows what to order.
The gym bunny is that one friend who talks about getting up really early, can’t make plans because of a workout, always eats healthy and makes any excuse to get an expensive smoothie.
The organizer is the one that keeps the whole squad together, makes new plans and keeps the groupchat active. When it comes to hanging out they’re always prepared and knows the best places to get food.
Embracing a playful personality, the desktop experience builds on CLYX's brand values while keeping users engaged throughout the quiz.
After finding out the friend type the user can easily share with friends and see other archetypes.
The experience seamlessly scales responsively, maintaining the integrity of the experience no matter the platform.
This is the beginning of the journey for CLYX. The best of what they have to share is to yet to come. As we work hard on the next most exciting product, we’re proud to be a part of this journey with them. Stay tuned for the pre-launch site coming soon and a fresh new product soon after.